Coffee Hong Kong+ Membership Programme – Terms & Conditions

Last updated: 8/12/2025

These Terms and Conditions (“Terms”) govern the Coffee Hong Kong+ membership and rewards programme (the “Programme”) operated by Coffee Hong Kong (the “Company”). By registering as a member (“Member”) or using any benefits under the Programme, you agree to be bound by these Terms.

If there is any inconsistency between the English and Chinese versions of these Terms, the English version shall prevail.

1. Definitions

In these Terms, unless the context otherwise requires:

  1. “Account” means the Member’s Coffee Hong Kong+ account created and maintained with the Company for the purposes of the Programme.
  2. “App” means the mobile application or other digital platform designated by the Company for use with the Programme.
  3. “Company” means Coffee Hong Kong, its successors and assigns.
  4. “Designated Partner Offers” means any offers, rewards, products, services, discounts, vouchers, tickets or other benefits made available under the Programme by the Company or any Partner.
  5. “Member” means an individual who has successfully registered for the Programme and whose membership has not been terminated or suspended.
  6. “Member Centre” means the loyalty platform designated by the Company from time to time (which may be integrated with or accessed via the Company’s official website or other digital channels) through which Members may:
  7. register and manage their Account and Membership;
  8. view Points balances and Membership Tier status; and
  9. access and/or redeem offers, rewards and other Programme benefits.

The Company may update, replace, rename, integrate or consolidate the Member Centre with other digital platforms at any time.

  1. “Membership Tier” means any membership level or tier under the Programme, currently including Beginner, Explorer, Pro, Insider and Expert.
  2. “Overseas Partners” means coffee shops, event organisers or other merchants located outside the Hong Kong Special Administrative Region that cooperate with the Company in relation to the Programme.
  3. “Partner(s)” means any third‑party merchant, coffee shop, event organiser, service provider or other entity (including Overseas Partners) that cooperates with the Company to provide Designated Partner Offers.
  4. “Points” means the loyalty points earned, held and redeemed by Members under the Programme, including points earned from regular spending, birthday offers, welcome gifts, campaigns, bonus events or any other eligible activity. All Points follow the same single earning and expiry rules as set out in these Terms.
  5. “Reward Terms” means any specific terms and conditions that apply to a particular reward, campaign, promotion, event or Designated Partner Offer, as notified by the Company from time to time.

2. Eligibility and Membership Registration

  1. Membership of the Programme is open to individuals who meet the eligibility requirements specified by the Company from time to time. The Company may set minimum age or other eligibility requirements in accordance with applicable law.
  2. To register as a Member, applicants must:
    1. provide the information requested on the registration form in the Membership Centre or other designated channels;
    2. ensure that all information provided is true, accurate, complete and not misleading; and
    3. agree to these Terms and, where applicable, the Company’s privacy policy.
  3. The Company reserves the right to reject any application for membership at its sole discretion and without providing any reason.
  4. Each individual may only hold one Account for the Programme at any given time. Duplicate or multiple Accounts may be merged or cancelled at the Company’s discretion.
  5. Members are responsible for keeping their login credentials and any digital membership ID secure, and for promptly updating their personal information (including contact details and birthday information) to ensure that the data held by the Company is accurate and up to date.
  6. To the extent permitted by law, the Company shall not be liable for any loss, claim or damage arising from any Member’s failure to provide accurate information or to update such information in a timely manner.

3. Programme Scope

  1. Unless otherwise specified by the Company, the Programme applies to the following scope of transactions and activities:
    1. purchases of products offered by the Company;
    2. workshops and event tickets organised by the Company; and
    3. selected Partner offers as designated by the Company from time to time.
  2. The Company may update the scope of the Programme and the channels or Partners through which Points can be earned or redeemed, at its sole discretion.

4. Membership Tiers and Structure

  1. The Programme consists of the following Membership Tiers:
    • Beginner – default free tier upon sign‑up
    • Explorer – paid annual subscription tier
    • Pro – earned tier based on annual spend by Explorer Members
    • Insider – earned tier based on annual spend by Pro Members
    • Expert – by invitation only
  2. Unless otherwise specified:
    • All Membership Tiers participate in one unified Points scheme under the Programme; and
    • All Points, regardless of the Membership Tier under which they are earned, are credited into the same Account and follow the same accrual, validity and expiry rules set out in these Terms.

4.1 Beginner Tier

  1. Eligibility & Fees
    • Automatically granted upon successful registration to the Programme.
    • No joining fee or annual fee.
  2. Type of Privileges
    Beginner Members may enjoy, as announced by the Company from time to time:
    • General Programme participation and Points‑earning
    • Welcome privileges
    • Birthday privileges
    • Access to selected promotional offers, discounts and partner offers
    • Access to selected Coffee Hong Kong events and activities, which may include preferential or discounted access

The exact nature, level and content of Beginner privileges will be published by the Company separately and may be adjusted at any time.

4.2 Explorer Tier

  1. Eligibility & Fees
    • Available to Members who subscribe to the Explorer Tier and pay the applicable annual membership fee.
    • The Explorer membership fee and any promotional price will be announced by the Company and may be adjusted from time to time.
  2. Type of Privileges
    Explorer Members may enjoy, in addition to Beginner privileges and subject to separate announcements:
    • Access to Explorer‑only offers and promotions
    • Access to selected complimentary or special‑rate tickets for Coffee Hong Kong events or activities
    • Access to “Barista+” or similar curated offers and benefits
    • For selected Rewards, more favourable Points redemption rates than Beginner Members, as determined and announced by the Company from time to time
    • Other Explorer‑specific benefits as may be introduced from time to time

The exact scope and content of Explorer privileges, as well as any conditions, quotas or validity periods, will be determined and announced by the Company separately.

4.3 Pro Tier

  1. Eligibility
    • Available to Explorer Members who meet the annual spend requirement or other criteria specified by the Company from time to time, generally based on a rolling 12‑month look‑back of eligible spending.
    • The qualifying spend calculation method will be determined by the Company (based on eligible net spend after discounts and excluding tax, shipping and service fees).
  2. Type of Privileges
    Pro Members may enjoy, in addition to Explorer privileges:
    • Welcome privileges upon entry to Pro
    • Priority or enhanced access to certain Coffee Hong Kong events, workshops or activities, which may include complimentary or preferential tickets
    • For selected Rewards, more favourable Points redemption rates than Explorer Members, as determined and announced by the Company from time to time
    • Other Pro‑specific benefits as announced by the Company

The specific mix, level and mechanics of Pro privileges will be set out by the Company from time to time and may be revised or withdrawn.

4.4 Insider Tier

  1. Eligibility
    • Available to Pro Members who meet the higher annual spend requirement or other criteria specified by the Company from time to time, based on a rolling 12‑month look‑back of eligible spending.
    • The qualifying spend calculation method is determined by the Company.
  2. Type of Privileges
    Insider Members may enjoy, in addition to Pro privileges:
    • Upgraded welcome privileges upon entry to Insider
    • Access to Insider‑only offers, rewards and invitations
    • For selected Rewards, more favourable Points redemption rates than Pro Members, as determined and announced by the Company from time to time
    • Other Insider‑specific or premium benefits introduced from time to time

The Company will define and publish the applicable privileges, which may be modified, replaced, suspended or withdrawn at any time.

4.5 Expert Tier

  1. Eligibility
    • The Expert Tier is granted by invitation only.
    • The selection criteria, invitation process and retention conditions are determined exclusively by the Company and may be changed without prior notice.
  2. Type of Privileges
    Expert Members may enjoy, in addition to Insider privileges:
    • Access to exclusive or limited‑edition rewards, products or experiences
    • Highest‑priority or exclusive access to certain Coffee Hong Kong events, workshops, collaborations or partner activities, which may include complimentary access
    • VIP‑level “Barista+” or similar curated offers and services
    • For selected Rewards, more favourable Points redemption rates than Pro Members, as determined and announced by the Company from time to time
    • Any additional personalized services, support or invitations that the Company may offer from time to time

Expert Tier privileges are at the full discretion of the Company, and their nature, scope and duration may be adjusted or withdrawn at any time.

  1. Duration
    • Expert Tier does not have a fixed expiry date by default but remains subject to review, modification or revocation at the Company’s discretion, subject to applicable law.
    • Points earned by Expert Members are still subject to the same validity and expiry rules as other Members.

4.6 Tier Movement and Downgrades

  1. Upgrades (Explorer → Pro → Insider)
    • Upgrades between paid/earned tiers are generally processed automatically when the Member meets the relevant spend criteria or other conditions, based on a rolling 12‑month look‑back or such other period as the Company may set.
    • Members cannot manually override automatic upgrades unless explicitly allowed by the Company.
  2. Maintaining and Downgrading Tiers
    • Members must continue to meet the applicable criteria to maintain Pro or Insider status.
    • If a Member does not meet the criteria during the relevant review period, the Member may be downgraded to a lower tier in accordance with rules published by the Company.
    • If an Explorer subscription is not renewed, the Member will be downgraded to the Beginner Tier. Any previously attained Pro or Insider status may be lost, and if the Member subscribes again in future, they will re‑enter at the Explorer Tier unless the Company specifies otherwise.
  3. Expert Tier Review
    • Expert Tier membership is subject to periodic or ad‑hoc review by the Company. The Company may maintain, adjust or withdraw Expert status at its discretion, subject to applicable law.

5. Earning Points

  1. Points Earning Rate
    1. Unless otherwise specified in any Reward Terms or tier‑specific promotion, Members earn 1 Point for every HK$1 of eligible net spend under the Programme, after discounts and excluding taxes, shipping, service fees and other excluded charges as specified by the Company.
    2. The Points earning rate and any tier‑based multipliers or bonus rates may be amended by the Company from time to time and will be announced on the App or other official channels.
  2. Members may earn Points through:
    1. eligible purchases of products offered by the Company;
    2. eligible purchases of workshops and event tickets organised by the Company;
    3. participation in Designated Partner Offers; and
    4. birthday offers, welcome gifts, campaigns, bonus events and other activities designated as Points‑earning by the Company.
  3. Points will generally be credited to the Member’s Account within a reasonable time after the relevant eligible transaction or qualifying activity has been completed and confirmed. Timeframes may vary by channel and Partner.
  4. The Company may prescribe conditions for earning Points, including but not limited to:
    1. minimum spending requirements;
    2. exclusions of certain products or services from Points‑earning (for example, cash vouchers, taxes, service charges, shipping or charity donations);
    3. requirements to present a digital membership ID or QR code at the time of transaction;
    4. specific rules or criteria for birthday offers, welcome gifts, tier benefits and bonus campaigns.
  5. Refunds and order cancellations:
    1. If a transaction is refunded or cancelled, any Points previously earned from that transaction may be reversed or adjusted by the Company.
    2. If the Member has already used such Points for redemptions, the Company may determine how to adjust the relevant Points and/or rewards, subject to applicable law.
  6. Points have no cash value and:
    1. cannot be redeemed or exchanged for cash;
    2. cannot be sold, transferred, assigned, pledged or otherwise dealt with, except as expressly permitted by the Company.

6. Points Validity, Expiry and Deduction

  1. All Points in a Member’s Account, including those from regular spending, birthday offers, welcome gifts, campaigns, bonus events and any other eligible activities, are subject to one single validity rule on a rolling 12‑month basis:
    1. Points are valid for 12 months from the end of the calendar month in which they are earned; and
    2. after that 12‑month period, any unused Points will automatically expire.
  2. Examples:
  1. Points earned on 10 March 2025 will expire on 31 March 2026.
  2. Points earned on 30 November 2025 will expire on 30 November 2026.
  1. Points are tracked by earning month, so different Points may have different expiry dates depending on the calendar month in which they were earned. However, the same rule (12 months from the end of the earning month) applies to all Points without exception.
  2. When a Member redeems rewards, Points will be deducted from the Member’s Account in the following order:
    1. Points that will expire soonest (i.e. with the earliest expiry date) will be deducted first; and
    2. If two or more groups of Points have the same expiry date, the Points that were earned earlier in time will be deducted first.
  3. Once Points have expired, they will be automatically removed from the Account and cannot be restored, extended or converted into any form of cash, credit, voucher, points of other programmes or other benefits, except where required by applicable law or where the Company expressly specifies otherwise.
  4. The Company may, at its sole discretion, decide to extend Points or adjust expiry dates for all or certain Members as a goodwill or promotional gesture, but such decisions will not constitute a waiver of the general expiry rule set out in this Clause 6.
  5. Members are responsible for checking their Account and tracking the expiry dates of their Points. The Company may, but is not obliged to, send any notification or reminder before Points expire.

7. Redemption of Points and E‑Coupons

  1. Members may redeem Points for:
    1. rewards, e‑coupons, products and services;
    2. workshops and event tickets; and
    3. other benefits made available under the Programme,
      subject to these Terms and any applicable Reward Terms.
  2. E‑coupons granted or redeemed under the Programme will, unless otherwise specified for a specific campaign or coupon type, have a default validity of 30 days from the date of issue. Different validity periods may apply on a case‑by‑case basis as specified in the relevant Reward Terms.
  3. The types of rewards and e‑coupons, the Points required, and the method of redemption will be announced on the Membership Centre or other official channels and may be changed, suspended or withdrawn at any time without prior notice.
  4. All redemptions are subject to:
    1. availability;
    2. quotas or stock levels;
    3. any time limits, blackout dates or other conditions stated in the Reward Terms.
  5. Unless otherwise stated:
    1. Rewards and e‑coupons redeemed with Points are non‑refundable, non‑exchangeable and non‑transferable; and
    2. Once a redemption request is confirmed, the used Points cannot be returned to the Account, except where the redemption fails due solely to a technical or operational error caused by the Company.
  6. If the value of an e‑coupon is insufficient to cover the full price of a transaction, the Member must settle the remaining balance using another accepted payment method.
  7. The use of any e‑coupon may be subject to product exclusions, minimum spend requirements and other conditions as specified in the Reward Terms.

8. Partners and Third‑Party Services

  1. The Programme may include Designated Partner Offers made available by Partners, including Overseas Partners. The availability, terms and conditions, and content of such offers are subject to change by the relevant Partners and/or the Company.
  2. Use of any products, services or benefits provided by Partners may be subject to additional terms and conditions imposed by those Partners. Members are responsible for reviewing and complying with any such additional terms.
  3. The Company is not responsible for:
    1. the acts, omissions or services of any Partner;
    2. any disputes between a Member and any Partner; or
    3. any loss or damage suffered by a Member arising from any Partner’s products, services or offers, except to the extent such liability cannot be excluded under applicable law.

9. Membership Centre Purchases and Points Earning

  1. The Company may from time to time designate Membership Centre where Members can purchase products or tickets and/or earn Points.
  2. Specific rules governing Points earning, redemption, refunds and exchanges at Membership Centre may be published on official website or via the Membership Centre and shall form part of these Terms.
  3. In the event of any refund or cancellation of a transaction at a Membership Centre:
    1. Points earned from the refunded or cancelled transaction may be reversed; and
    2. if Points have already been redeemed in connection with that transaction, the Company may determine how to adjust the relevant Points and/or rewards, subject to applicable law.

10. Fees and Charges

  1. Beginner Tier
    1. Registration for the Programme and enrolment into the Beginner Tier are free of charge. No joining fee, annual fee or minimum spending is required.
    2. Beginner Members may still be required to pay for specific products, services, events or rewards, or to redeem Points, as specified by the Company from time to time.
  2. Explorer Tier Subscription
    1. The Explorer Tier is a paid annual subscription tier.
    2. The applicable Explorer membership fee (including any launch promotional fee and regular fee) will be published by the Company (HK$250 per year as regular fee).
    3. Explorer membership fees must be paid in advance for each membership period (for example, per 12‑month period), using such payment methods as the Company may accept.
    4. Members may be given the option to enable auto‑renewal of Explorer. Where auto‑renewal is enabled:
      • the applicable membership fee for the next membership period will be charged automatically at or before the end of the current membership period; and
      • the Member authorises the Company and/or its payment service providers to charge the relevant payment method for such fees.
    5. Members may disable auto‑renewal in accordance with the procedures made available by the Company. If auto‑renewal is disabled or payment cannot be successfully collected, the Explorer membership will expire at the end of the current membership period, and the Member will be downgraded to Beginner (with loss of any Pro/Insider status as described in Clause 4.6).
    6. Unless otherwise expressly stated at the time of purchase, or required by applicable law:
      • Explorer membership fees are non‑refundable and non‑transferable once paid;
      • early cancellation, non‑renewal, downgrade, suspension or termination (including due to misuse or breach) will not entitle the Member to any refund of unused membership period or fees;
      • Explorer membership fees cannot be converted into cash, Points, vouchers, credits or any other form of value.
  3. Expert Tier and Other Paid Arrangements
    1. The Company may, at its discretion, determine whether any fee or minimum spend applies to the Expert Tier or other special tiers or programmes and will specify any such arrangements at the time of invitation or enrolment.
    2. Unless otherwise specified at the time of invitation or in additional terms:
      • any fees payable in connection with the Expert Tier or other special tiers are non‑refundable and non‑transferable once paid; and
      • termination or downgrade of such tiers will not give rise to any refund of fees already paid.
  4. Other Charges and Costs
    1. Certain Programme activities, products, services or rewards (including without limitation workshops, ticketed events, collaborations, limited‑edition merchandise, and physical card issuance) may require additional payment and/or redemption of Points, regardless of the Member’s Tier.
    2. The applicable charges, prices, surcharges and/or Points required will be communicated at the time of purchase or redemption.
    3. Members are solely responsible for any fees or charges imposed by third parties arising from participation in the Programme, including but not limited to:
      • telecommunications charges (e.g. mobile data, SMS, internet access);
      • bank, card scheme or payment processor fees (e.g. currency conversion, cross‑border transaction fees).
  5. Changes to Fees and Charges
    1. Subject to applicable law, the Company reserves the right to introduce new fees or charges and to adjust the amount, structure or calculation method of existing membership fees and other charges at any time.
    2. Unless otherwise required by law or clearly explained at the time of purchase, any such changes will generally apply prospectively and will not affect Explorer membership fees already paid for an unexpired membership period.
    3. Updated fees and charges will be published on the Membership Centre or other official channels. Continued use of the Programme, or renewal or purchase of any paid tier, after such changes become effective constitutes the Member’s acceptance of the updated fees and charges.

11. Personal Data and Privacy

  1. The Company will collect, use, store and disclose Members’ personal data in accordance with:
    1. these Terms; and
    2. the Company’s privacy policy as amended from time to time.
  2. Personal data may be used for purposes including but not limited to:
    1. administering the Programme and the Member’s Account;
    2. providing customer service and handling enquiries;
    3. verifying identity and eligibility;
    4. processing transactions, redemptions and rewards;
    5. sending service‑related notifications and updates; and
    6. subject to obtaining the Member’s consent where required by law, sending marketing communications about the Company’s or Partners’ products, services, events and promotions.
  3. Members have the right to access and correct their personal data, and to withdraw consent to the use of their personal data for direct marketing, in accordance with applicable law and the Company’s privacy policy.

12. Misuse, Fraud and Termination

  1. The Company reserves the right, in its sole discretion and without prior notice, to:
    1. suspend or terminate a Member’s Account or membership;
    2. suspend or cancel any Points or rewards; and/or
    3. refuse or cancel any redemption,
      if it reasonably believes that the Member has:
  1. breached these Terms or any applicable Reward Terms;
  2. provided false, misleading or incomplete information;
  3. engaged in fraud, abuse, misuse or any other unauthorised activity in relation to the Programme.
  1. In case of suspension or termination of membership, all unused Points and unredeemed rewards in the Account may be forfeited, subject to applicable law.
  2. A Member may terminate their membership at any time by following the instructions provided in the Membership Centre or contacting the Company through designated channels. Upon termination by the Member, all unused Points and unredeemed rewards will be forfeited and cannot be recovered.

13. Limitation of Liability and Disclaimers

  1. To the fullest extent permitted by law, the Company shall not be liable for any indirect, incidental, special, consequential or punitive damages, or any loss of profits or revenues, arising out of or in connection with:
    1. the Programme or these Terms;
    2. any delay, suspension or discontinuation of the Programme;
    3. any failure or malfunction of the Membership Centre, systems or equipment; or
    4. any products, services or offers provided by Partners.
  2. Nothing in these Terms shall exclude or limit any liability that cannot be excluded or limited under applicable law.
  3. The Programme, the Membership Centre, and all rewards, offers and information are provided on an “as is” and “as available” basis, without any express or implied warranties, including but not limited to warranties of merchantability, fitness for a particular purpose, or non‑infringement.

14. Changes to the Programme and these Terms

  1. The Company may, at its sole discretion and subject to applicable law:
    1. modify, suspend or terminate the Programme (in whole or in part); and/or
    2. amend these Terms,
      at any time by giving such notice as may be required by law.
  2. Any amendments to these Terms will be published on the App or other official channels. Continued participation in the Programme after the effective date of any amendments constitutes acceptance of the amended Terms.

15. Intellectual Property

  1. All trademarks, trade names, logos, design marks and other intellectual property associated with the Programme, the Memerbship Centre and the Company belong to the Company or its licensors.
  2. Nothing in these Terms shall be construed as granting any licence or right to use any such intellectual property without the prior written consent of the Company or the relevant rights holder.

16. Governing Law and Jurisdiction

  1. These Terms and the Programme are governed by the laws of the Hong Kong Special Administrative Region.
  2. The parties submit to the exclusive jurisdiction of the courts of the Hong Kong Special Administrative Region in relation to any disputes arising out of or in connection with these Terms or the Programme.

17. Miscellaneous

  1. If any provision of these Terms is found to be invalid, illegal or unenforceable, such provision shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable, and the remaining provisions shall remain in full force and effect.
  2. The failure or delay of the Company to exercise any right or remedy under these Terms shall not constitute a waiver of such right or remedy.
  3. These Terms constitute the entire agreement between the Member and the Company regarding the Programme and supersede any prior or contemporaneous understandings or agreements relating to the Programme.